New immersive b-roll video footage captures drivers at busy B.C. intersections rolling through crosswalks and failing to yield, showing the real risks that pedestrians and cyclists face every day on our roads.

As warmer weather brings more people outside walking, cycling and using e-scooters or e-bikes, ICBC is urging drivers to slow down and look for pedestrians and cyclists, especially at intersections and when turning.

Every year, 3,827 pedestrians and cyclists are injured in crashes with vehicles across B.C., with most occurring at intersections.*

“We’re investing in safer roads to better protect people walking and biking in our communities,” said Kathleen Nadalin, ICBC road safety manager. “We all deserve to stay safe on our roads, and we’re asking drivers to slow down, stay focused and watch for others.”

“Behind every one of these statistics is someone walking to the bus, cycling to work or crossing the street with their kids,” said Niki Sharma, Attorney General. “Our government is committed to making B.C. roads safer for everyone through investments in infrastructure, stronger safety measures and holding all road users to account.”

Failure to yield the right of way and distracted or inattentive driving are the leading contributing factors for drivers in crashes with both pedestrians and cyclists.

We’ve invested $4.7 million in road safety improvements to protect pedestrians and cyclists throughout the province in the last five years. These projects include pedestrian signals, flashing beacons, and multi-use pathways and are designed with our communities in mind to help protect people walking and cycling.