Surrey: BC’s Leader of the Official Opposition Kevin Falcon on Wednesday announced the launch of the BC United name and new branding in front of a crowd of hundreds of BC United members. 

“This is a significant step toward what I know will be an extraordinary future for this province,” said Kevin Falcon, Leader of BC United. 

“BC United is way more than just a new name. We’re here to say to British Columbians: we will work relentlessly to make life better for you, and we will deliver. We’re laser-focused on results, not rhetoric. On competence and compassion, not mismanagement and neglect. On optimism and hope, not despair and division. We’re about taking on B.C.’s biggest challenges and seizing our greatest opportunities, so our kids, and their kids, can have the future they deserve,” he added. 

“We’re fresh, we’re invigorated, and we’re united in our common desire to build an incredible future,” said Caroline Elliott, vice-president, BC United. 

“That’s what our new logo is all about. A stylized bridge symbolizes us coming together across diverse backgrounds and perspectives to genuinely improve people’s lives. And the vibrant tones play on our proud legacy colours, but with an exciting new emphasis on the bright future we know we can achieve together,” Caroline Elliott added. 

According to the press release issued by the party, BC United has been registered as the party’s official name with Elections BC and the BC Legislature and all business and communications will now be conducted under this name. 

The name was suggested, selected and ratified by party members over the past year.

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