Vancouver: In a first, the CFL match between BC Lions and Edmonton Elk will be broadcast in Punjabi on Sher-E-Punjab Radio AM 600.
According to a statement issued by BC Lions, fans can enjoy broadcast in Punjabi on Sher-E-Punjab Radio on Saturday from 4:00pm PST.
It will be the first time in history of BC Lions that their match will be broadcast in Punjabi.
“With a Punjabi population of over 300,000 in British Columbia, picking up this historic broadcast will allow our great game to be exposed to an entirely new segment of fans,” BC Lions wrote on its website.
Sher-E-Punjab Radio AM 600 was launched in the 2000s and it was the first family owned and incorporated radio station in North America. Sher-E-Punjab Radio is a news talk station that raises day-to-day community issues.
On getting an opportunity to broadcast a CFL match in Punjabi, Gurdial Singh Badh of Sher-E-Punjab Radio said, while talking in The Jasbir Romana Show, it is a moment of great happiness.
Gurdial Singh Badh, who worked with others to make it possible, said football fans in the community will be able to enjoy broadcast in their own language of Punjabi.
He said involving the South Asian media and community by mainstream sports organization in its event is great reorganization for the media house and community.
Gurdial Singh Badh also thanked the BC Lions, Edmonton Elks and Edmonton’s My Radio 580 for creating an opportunity to make history.